Thursday, July 29, 2010

I love Coca Cola!

The song "I'd Like to Buy The World a Coke" had its origins on January 18, 1971, in a fog. Bill Backer, the creative director on the Coca-Cola account for McCann-Erickson, was traveling to London to join two other songwriters, Billy Davis and Roger Cook, to write and arrange several radio commercials for The Coca-Cola Company that would be recorded by the popular singing group the New Seekers. As the plane approached Great Britain, heavy fog at London's Heathrow Airport forced it to land instead at Shannon Airport, Ireland. The irate passengers were obliged to share rooms at the one hotel available in Shannon or to sleep at the airport. Tensions and tempers ran high.

The next morning, as the passengers gathered in the airport coffee shop awaiting clearance to fly, Backer noticed that several who had been among the most irate were now laughing and sharing stories over bottles of Coke.

In that moment, I began to see a bottle of Coca Cola as more than a drink. I began to see the familiar words, "Let's have a Coke," as a subtle way of saying, "Let's keep each other company for a little while." And I knew they were being said all over the world as I sat there in Ireland. So that was the basic idea: to see Coke not as it was originally designed to be - a liquid refresher - but as a tiny bit of commonality between all peoples, a universally liked formula that would help to keep them company for a few minutes. - Bill Backer as recalled in his book The Care and Feeding of Ideas (New York: Times Books/Random House, 1993)


I'd like to buy the world a home and furnish it with love,
Grow apple trees and honey bees, and snow white turtle doves.
I'd like to teach the world to sing in perfect harmony,
I'd like to buy the world a Coke and keep it company.
(Repeat the last two lines, and in the background)
It's the real thing, Coke is what the world wants today.


(story taken from here http://inventors.about.com/od/cstartinventions/a/coca_cola_2.htm)



I LOVE COKE! Recently I've fallen in love with Coca Cola Classic! Especially the fountain cokes! Tuesday we took some of RMLBC's youth girls to the World of Coke and the Aquarium. Both were SO MUCH FUN! Really the time just spent with the girls was GREAT! But my all-time favorite was the Coke Museum. Coke's new slogan is "Open Happiness" - and that's exactly how I felt when we walked in. It was a world of happiness! We got to take our picture with the Polar Bear, see a lot of old Coke products - see the history, see the bottling process and BEST OF ALL...TASTE ALL THE COKES from around the world! Some I would not give the slogan "Open Happiness" to - like the ones that tasted like Alka Seltzer or the one Anna told me to try that tasted "spicy." But most of them were pretty good - the one from Japan brought back a familiar taste! But none compared to the "Classic." Crystal Ramos will tell you that Vanilla is the best but I'm not scared to tell her she is ALL OUT WRONG! None is more faithful than the Classic.



Very STRANGE guy who busted in our group picture! FREAK!

The SWEET Polar Bear! Crystal is making herself very comfortable with him!
Love it!

Anna was scared and Mary was not so scared but she watched him and kept saying..."He won't touch me!" But I guess she had to look and be sure!

This is for you DADDY!

Japan Memories!

Easy does it baby girl!

Can't decide on that flavor!

Heavenly...

My very own fountain!

Thanks friends for humoring me and going all the way to Atlanta with me. See...it's more than a "refreshing drink" it's a girl trip!

12 comments:

Shalita said...

WHAT FUN!!! I am not sure if I enjoyed your post or your pictures more! I have always loved that song and vividly remember the commercial that went the song----JUST SWEET! I love that you had such a FUN girls day! Thanks for sharing your fun and laughter!

Love you!!

Oh by the way, can you tell us how you REALLY feel about the guy that jumped in your picture?

Lela at Coca-Cola said...

Hi, my name is Lela and I work for Coca-Cola. I saw your blog and wanted to thank you for traveling all the way to Atlanta to check out the World of Coca-Cola. We're so glad that you enjoyed your time there. We also want to thank you for being such a loyal Coca-Cola fan!
Have a fantastic day!!

Cakes by Delilah said...

We really did have so much fun!! RMLBC girls are awesome! Thanks for sharing such a fun day with me!

Jae said...

lela at coca-cola is a fake...it was me pretending

Dollar General said...

Are you serious Jae!?! Don't ever do that again!! You are so mean and I've told everyone I know what a GREAT company they were and everything! I thought it was a joke from someone but I couldn't think of who would do that!!!! I'm sad now!! You're mean! AND...payback is...Well...

Laine said...

Hi my name is Laine and I don't work for Coca-cola but I want to thank you for making me want a Diet Coke so badly that now I can't think of anything else.
;)
What a fun trip! And I love your beach trip pics of you and Jason!

Trace Car Driver said...

did you totally break the rules for the japan pic? looks like it :) love the post- you really are a crazy coke addict, huh? haha! the pics are great! and bahahaha at lela, jae, and laine!!

Dollar General said...

Jae was lying!! It wasn't her! Lela still may exist - unless someone wants to burst my bubble ONE MORE TIME!

Lela at Coca-Cola said...

Hey everyone. You guys are hilarious! No, I'm not a fake. My name is really Lela and I really do work for Coca-Cola in Atlanta. I can totally prove it! :-)

Dollar General said...

Oh please prove it! But first another question... How did you find my blog?!?

Lela at Coca-Cola said...

My job is to interact with people just like you about Coca-Cola. So I simply search for blogs about Coca-Cola or bloggers writing about Coca-Cola and came across your blog.

If you can post your e-mail address I'll send you pictures of me here. That's the only way I can think of to prove that I'm, me.

Dollar General said...

I personally think coupons would be the best way to prove it - but pictures will do! ha!

That really is a neat job! Great customer service!

pagely@juno.com